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Welcome to JOI Pure

JOI Pure is proudly an Australian owned natural and organic skincare company established in the year 2000.

All JOI Pure products are created in purpose-built premises set amongst natural bushland in the picturesque and pristine hills of Brigadoon in the Swan Valley, Western Australia.

Our team are committed to providing  a pure, natural and organic range of skincare that use the finest ingredients from nature’s plentiful garden. 

Our range is carefully prepared in small quantities to ensure the optimum quality, integrity and efficacy of each product.    All our products are free-from petro-chemicals  and derivatives, propylene glycol, polyethylene glycols, synthetic colours and  fragrances, sulphates, synthetic  preservatives, lanolin, animal products or animal testing.    

JOI Pure aromatherapy products work in harmony with the body and have been created to nourish & nurture body and soul with the utmost respect for skin tissue, emotional balance and physical well-being.

They embrace the therapeutic and regenerative properties of plant extracts in their pure unmodified state as intended by nature. 

Please enjoy them as much as we do creating them.

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Latest News

  • What Is Squalane And How Can It Benefit Our Skin?
    The human body produces squalene to assist in the absorption of cholesterol and to defend the skin’s surface against UV rays, dryness, and heat. Squalene is produced by our sebaceous glands and something we naturally have in our skin. In fact […]
  • What Is Clean Beauty?
    The clean beauty movement is a growing trend in the skincare industry. Led by a rise in conscious consumerism, the once niche clean beauty movement has been propelled into the mainstream with major brands now starting to jump on the trend.  Clean […]
  • Essential Oils – DOS & DON’TS
    Are you using essential oils correctly? As an aromatherapist and having worked with essential oils for over 20 years,  I am in awe of the power of pure essential oils. The fact that we can use high-quality pure essential oils to treat, influence or […]