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Shed the Dead this Halloween! Benefits of Exfoliation

Exfoliation is the removal of dry / dead skin cells on the surface of the skin and is an important aspect of your skincare routine for face and body.

Exfoliating increases cell turnover to reveal newer, healthier skin cells. It also helps reduce blackheads, minimises hyper- pigmentation and fine lines, and imparts an all-over healthy glow.

It even helps with hydration. Cells transitioning from below the skin’s surface to the top most layer bring with them essential lipids (fats) and moisture.
Whatever you do, don’t take the word “scrub” too literally—especially on the face—because over-exfoliating will simply result in red, irritated, flaking skin. We recommend gently massaging exfoliants such as our Refining Micro-Exfoliant into skin using light pressure or our Aromatic Facial Compresses for gentle daily exfoliation.


This depends on skin type, skin condition and age but generally exfoliating twice a week is a good home care regime – both the face and body. While it’s important to remove dead skin, it’s also important not to strip away too many of your natural oils, so a good balance is essential.
Many people over “scrub” their skin. This will just lead to irritated and dry skin that is prone to break down.  Gentle is the key.


  • Because you are increasing blood circulation, breaking down toxins and encouraging new skin cells to come through, you should drink plenty of water to help flush toxins and helps give those new skin cells a “drink from the inside”.
  • Follow your exfoliation with a good quality moisturiser. These new cells need looking after.
  • Stay away from sun bathing. It is best to not to over expose exfoliated skin to UV rays, for 24 hours.


  • BLEMISHED SKIN – gentle not harsh scrubbing!
  • POST-BREAKOUT, RED AND DARK MARKS / SCARS  – to remove the damaged skin cells and encourage new healthy skin tissue to grow through.
  • PIGMENTATION – to help break up pigmented cells, encouraging them to fade. Regular targeted salon facials will also help promote healthy skin reproductions, helping these areas to fade.
  • DRY SKIN – moisturising with a natural JOI moisturiser afterwards is important if you are prone to dry skin.
  • CLOGGED PORES – to increase circulation and lymphatic flow.
  • INGROWN HAIRS – removing the top layer of skin allowing hair to break through.
  • FAKE TANNING  – to remove dead skin cells and achieve a more even tan.
  • GENERAL HEALTH AND WELL BEING – When you exfoliate the body you increase the blood circulation and lymphatic flow and function. This helps encourage new skin cells, breaks down fatty tissues, and breaks down and  releases toxins from the skin. After exfoliating, the skin is left beautifully soft ready to absorb a good moisturiser such as our Rejuvenating Facial Cream or one of our Deluxe Body Lotions.

“Shed the Dead” this Halloween and reveal a New November YOU!